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Bettter - international expansion
Fashion & Luxury

Structuring international expansion for the first Ukrainian upcycling brand

4
markets · UA, US, UK, EU

Engagement Overview

Scope
International corporate and operations structuring, cross-border employment, partnership frameworks, multi-jurisdiction tax planning
Jurisdictions
Ukraine, United Kingdom, EU, United States
Practice Areas
Corporate · Tax · Employment · Commercial Partnerships
Client Profile
Bettter – the first Ukrainian upcycling high-end fashion brand, sold in Harrods

The situation

Bettter is a first Ukrainian fashion brand built on upcycling – transforming pre-existing materials into new apparel. It is a 2023 LVMH Award winner, today sold in Harrods in London.

The company was ready to take its brand beyond Ukraine into EU and US markets. The business needed an international corporate and operations structure, a framework for cross-border employment, and legal rails for partnerships with major global fashion brands.

What we did

  • Built international corporate and operations structure across Ukraine, UK, EU, and US
  • Navigated tax complexities arising from multi-jurisdiction operations
  • Structured international employment-related matters
  • Advised on international partnerships and collaborations

The outcome

Today, Bettter sells across Europe and the United States, and collaborates with international brands including FILA, Gieves & Hawkes, and DSQUARED2.

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Expanding into new markets?

Corporate, tax, IP, and disputes – one team, no coordination overhead.

Contact us →